comm207fall06

a weblog for Pete Ellertsen's students in Communications 207 (editing for publication) at Benedictine University/Springfield. Link here to my faculty page.

Saturday, September 09, 2006

 

Trade names -- AP Stylebook

Here is a link to a recipe for a cake that you may or may not want to try yourself. As you may notice, there are some brand names or registered trademarks mentioned in the recipe.

Two questions. Well, three, really:

1. What are the trade names? (Best way to find out: Consult the AP Stylebook on brand names and trademarks, and Google them.) By the way: Is "Google" a trademark?

2. How would you revise this recipe to run in a newspaper that follows AP style?

3. Would you want to run this particular recipe in a newspaper? Why, or why not?

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