comm207fall06
a weblog for Pete Ellertsen's students in Communications 207 (editing for publication) at Benedictine University/Springfield. Link here to my faculty page.Wednesday, September 27, 2006
Tradenames: AP Stylebook
1. What are the trade names? (Best way to find out: Consult the AP Stylebook on brand names and trademarks, and Google them.) By the way: Is "Google" a trademark? Tootsie Rolls and Kitty Litter are both trademarks. Google is in fact a trademark also!
2. How would you revise this recipe to run in a newspaper that follows AP style? I would replace the words "kitty litter" with "cat box filler", and I would substitute "chewy chocolate candies" for "Tootsie Rolls". When referring to Google, a better choice would be internet search engine.
3. Would you want to run this particular recipe in a newspaper? Why, or why not? no, i wouldn't run this recipe in the newspaper because you would have to change the title of the recipe in order to aviod using tradenames, and then the recipe just isn't as effective.
2. How would you revise this recipe to run in a newspaper that follows AP style? I would replace the words "kitty litter" with "cat box filler", and I would substitute "chewy chocolate candies" for "Tootsie Rolls". When referring to Google, a better choice would be internet search engine.
3. Would you want to run this particular recipe in a newspaper? Why, or why not? no, i wouldn't run this recipe in the newspaper because you would have to change the title of the recipe in order to aviod using tradenames, and then the recipe just isn't as effective.
posted by Terah Ellison # 11:05 AM 
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Thanks for posting, Terah. And you've got the principles right, of course. If you did want to use the recipe (and I don't think I would!), you could use the brand names if you capitalized them. If you had the little circle with an "R" in it that stands for a registered trademark, you could use it too.
In other words, if there's a compelling reason to print a brand name, you can go ahead and do it. (Like if the recipe absolutely needs Tootsie Rolls, or Kitty Litter.) But I can't think of any compelling reason to even run this recipe!
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In other words, if there's a compelling reason to print a brand name, you can go ahead and do it. (Like if the recipe absolutely needs Tootsie Rolls, or Kitty Litter.) But I can't think of any compelling reason to even run this recipe!
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